HOW IT ALL STARTED

At age 22, Tyson Coughlan launched his venture in 2022, realizing the construction industry wasn't his true calling. Surrounded by negativity, he channeled his frustration into entrepreneurship, eager to earn more and have his efforts recognized. While navigating muddy job sites, he immersed himself in motivational podcasts, dreaming of a better life. In a bold step, he took out a $15,000 loan for an eCommerce course, convinced it was his True Fate. As he grew, he started to realize it wasn’t just about him and he wasn't alone. Many others shared his dream of rising above their circumstances and being more than average. Thus, OUR TRUE FATE was born. What began as a small operation in his bedroom, processing a few orders daily, quickly blossomed into a thriving business, now fulfilling hundreds of orders each day for customers worldwide.

MADE WITH PURPOSE

At OUR TRUE FATE, we believe clothing should carry meaning. Each piece we create is more than just fabric; it’s a symbol of perseverance and ambition. Our designs serve as a badge of honor for those who dare to chase their dreams. Wearing our garments is like wearing a scar of life—a constant reminder of your journey and the strength within you.

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OUR VISION

Our vision is simple yet profound: to inspire and empower young individuals through high-quality apparel that reflects their unique identities. We’re dedicated to crafting versatile pieces that seamlessly fit into your life, whether you're working hard, pursuing passions, or enjoying time with friends. We want our clothing to spark confidence and encourage self-expression.

OUR COMMITMENT

We’re committed to providing exceptional quality at prices that won’t break the bank. At OUR TRUE FATE, we believe everyone deserves clothing that makes them feel empowered and authentic. We aim to be a brand that resonates with your journey, reminding you that every step forward is a step toward your true potential.

FOLLOW THE OWNER

Together, we are not just creating fashion; we are embracing our true fate in life and inspiring each other to reach new heights.